So your new boss is all hip on the new Internet lingo and hits you with “Did you SEO our website?” “What is SEO?” better not be your response.
True story, about 4 years ago I was working for a company that was sold to a a larger company. Our company did about 3-4 million a year in sales, $750,000 or so was from web sales. The new parent company was worth 3 or 4 times our company so I figured there could be a place for me in this new organization, especially after I looked at their web presence. I meet with the parent company’s tech guy. We chit chat a bit and start talking web. I ask him what he was doing with the websites, programs he was using and his SEO strategy. He asks me “What is SEO?” Holy bleep are you kidding me. He had no idea what SEO was and ran all their ecommerce (and network, anything PC/Internet related). This new company was old school.
I left about 1 month after the sale was completed and agreed to be a contractor so I could work from home. So rather than pay me to work X amount of hours per week, they only called when new products were available to be added to the website. They moved their website to a new platform a few months later and never asked my input. After 2 years, sales were down to barely $100,000 a year on the website. Moral of the story, SEO is important!
Time to move onto the real reason you might be reading this blog post, FREE SEO tools.
Ahrefs Site Explorer and Backlink Checker - Find out who is linking to you or to your competitors. Good quality backlinks is a must if you plan to get ranked for the keywords you are targeting.
Bing SEO Analyzer - Requires Bing webmaster account. Get an on-demand report that highlights issues in your page source and provides you with recommendations how to fix them.
MOZ Open Site Explorer - Another resource for checking backlinks to your website or a competitor.
On-Page Optimization Tool by Internet Marketing Ninjas – See how spiders see your website. It analyzes your internal links, meta tags and keyword density.
Remove’em - You can over optimize anchor text links. Remove’em identifies your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization. If you find that you are over optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove links that are using that specific anchor text.
Screaming Frog SEO Spider – Free download for Mac, Linux or Windows. Watch the video below to learn more.
Virante Duplicate Content Tool – Google’s not a fan of duplicate content. You need to add the rel=”canonical” tag to your head section of your web page so google knows what page to index.
XML Sitemaps - If you happen to be coding your site by hand or using a tool like Dreamweaver, create a free XML site map (up to 500 pages) for Bing and Google.